You want to be remembered.
Promotional products can enhance a product or service in many ways. Handing out pens are not always your best bet. Want to know how to truly be remembered?
DO SOMETHING DIFFERENT. Put yourself in a position where
YOU CAN'T BE IGNORED. Instead of handing out stuff that usually gets placed in a drawer and never seen again, why not give out a specialty prize? Maybe an embroidered duffle bag? Golf kits? Wine kits? Do something different.
Here's how:
1. Leave Something Behind - Are you in sales? Are you having a tough time being remembered after you make your pitch? Clearly, leaving a simple pen is always a smart move, however, try leaving something with a little more meaning. Wouldn't it be nice to know the product you left with YOUR logo/message on it, was being used everyday by your future client?
So, what should you leave behind after your meeting? Try these:
- Clocks
- Pen holders
- Calculators
Reason? Longevity. Long after you have left their office, they will constantly be reminded of you and what you had to offer.
2. Hold A Contest - Who doesn't love the competition factor of a contest? Hold a contest that serves a meaning. What possibly could a contest do?
- Boost sales
- Increase brand awareness
- Increase overall traffic
How? For example:
- Ask participants to go around the city with your new product, and come up with new ways to use it.
- This creates content for your social media accounts, and shows future users what your new product can do.
- How to reward the winner for being most creative? SWAG them out with company T-shirts, hats, sweaters, etc, to promote them to "Brand Ambassadors".
Think they did an AMAZING job? How about giving them a branded trophy?
3. STAY RELEVANT - Match promotional items with the items you sell to your customers.
Selling shoes? Give away laces.
Selling computers? Give away flash drives.
Selling landscape services? Give away seeds or plants.
Selling maid services? Give away micro fiber clothes.
Selling pet supplies? Give away pet leashes.
Just some branded examples. And when we're talking give aways, they can be something you add as an incentive to someone making a purchase.
Thanks for reading,
J