The Unique Side of Promotional Products

They are articles of merchandise that are branded with the logo, message or an image, and are used in marketing and communication programs for businesses, teams or events. 

How are they used? Promotional items are given away at trade shows, events, conferences, sales promotions and other situations. They are generally a low cost advertising technique, where promotional gifts enhance the way the end-user feels about the advertiser. 

Also called promotional items, promotional merchandise, promotional gifts, advertising specialties, advertising gifts and of course, swag. 

Promotional products can be used in a wide variety of scenarios. Many business owners, executives and decision makers often overlook branded items. This is due to the fact that they do not know exactly how to pair up branded promotional items with the actual service or product they are promoting. Below, I will list some different catagories of promotionals gifts, along with examples for each.  

Top Left - Custom puzzles make for a great promotional item. Perhaps the business professional won't neccessarily use it for themselves, however they might think it could be a nice gift to take home to their children to play with. This is perfect, as it provides a way into your audiences' residence.

Top Right - Inflatable footballs can be a great summer giveaway. Promoting a big screen TV sale? Throw in a football to make watching the game that much sweeter. A good item that will get good exposure.

Bottom Left - Who doesn't love a beach ball? You probably didn't know you could have your own custom beach balls for that next event. Unique is better.

Bottom Right - Hit home with slinky's. This awesome branded product is sure to bring back some memories and will certainly put your organization at the forefront of their minds. 

Top Left - Want to be different yet useful to your audience? How about tapping into your customer's hobbies? Bicycle repair kits are a great way to connect with the end-user. Different, unique and handy.

Top Right - Yoga mats. I bet you didn't know your office could have their own yoga mats. Surperb way of connecting to new clients.

Bottom Left - Are the people who buy from you handy? Are you a real estate agent? Give your client one of these and you won't be forgotten. Measuring tape with a notepad attachment. Smart, isn't it?

Bottom Right - Definitley unique and not for everyone, but this incense gift pack would make an ideal gift for the right audience. 

Top Left - Want to leave a lasting impression? Well, these bluetooth speakers sure will. Show you're up-to-date on the latest trends with these wireless speakers. 

Top Right - Solar power. Solar power. Solar power. These solar power chargers come with a variety of attachments for your mobile device so you will never go without power again. Give your trade show go'ers something they will actually use. 

Bottom Left - Five-in-one charger. How techy is that? Plugs into a computer to charge mobile phones and of course, iPods. 

Bottom Right - The staple. The must-have. The grandfather of all tech items. USB drives aren't going anywhere, so pick them up for your marketing campaigns. 

If you took anything away from the blog post, it's about trying new things and also trying new ways to connect with your audience.

Be unique. Be remembered.

Jamie 

(506) 470-7924

www.swagshop.ca