Jamie Rickard
Email: sales@maydayfineprint.com
Telephone: 1 (506) 470-7924
www.swagshop.ca
Monday, July 7, 2014
Tuesday, April 15, 2014
The Unique Side of Promotional Products
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They are articles of merchandise that are branded with the logo, message or an image, and are used in marketing and communication programs for businesses, teams or events.
How are they used? Promotional items are given away at trade shows, events, conferences, sales promotions and other situations. They are generally a low cost advertising technique, where promotional gifts enhance the way the end-user feels about the advertiser.
Also called promotional items, promotional merchandise, promotional gifts, advertising specialties, advertising gifts and of course, swag.
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Promotional products can be used in a wide variety of scenarios. Many business owners, executives and decision makers often overlook branded items. This is due to the fact that they do not know exactly how to pair up branded promotional items with the actual service or product they are promoting. Below, I will list some different catagories of promotionals gifts, along with examples for each.
Top Left - Custom puzzles make for a great promotional item. Perhaps the business professional won't neccessarily use it for themselves, however they might think it could be a nice gift to take home to their children to play with. This is perfect, as it provides a way into your audiences' residence.
Top Right - Inflatable footballs can be a great summer giveaway. Promoting a big screen TV sale? Throw in a football to make watching the game that much sweeter. A good item that will get good exposure.
Bottom Left - Who doesn't love a beach ball? You probably didn't know you could have your own custom beach balls for that next event. Unique is better.
Bottom Right - Hit home with slinky's. This awesome branded product is sure to bring back some memories and will certainly put your organization at the forefront of their minds.
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Top Left - Want to be different yet useful to your audience? How about tapping into your customer's hobbies? Bicycle repair kits are a great way to connect with the end-user. Different, unique and handy.
Top Right - Yoga mats. I bet you didn't know your office could have their own yoga mats. Surperb way of connecting to new clients.
Bottom Left - Are the people who buy from you handy? Are you a real estate agent? Give your client one of these and you won't be forgotten. Measuring tape with a notepad attachment. Smart, isn't it?
Bottom Right - Definitley unique and not for everyone, but this incense gift pack would make an ideal gift for the right audience.
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Top Left - Want to leave a lasting impression? Well, these bluetooth speakers sure will. Show you're up-to-date on the latest trends with these wireless speakers.
Top Right - Solar power. Solar power. Solar power. These solar power chargers come with a variety of attachments for your mobile device so you will never go without power again. Give your trade show go'ers something they will actually use.
Bottom Left - Five-in-one charger. How techy is that? Plugs into a computer to charge mobile phones and of course, iPods.
Bottom Right - The staple. The must-have. The grandfather of all tech items. USB drives aren't going anywhere, so pick them up for your marketing campaigns.
If you took anything away from the blog post, it's about trying new things and also trying new ways to connect with your audience.
Be unique. Be remembered.
Jamie
(506) 470-7924
www.swagshop.ca
Monday, March 17, 2014
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Monday, March 3, 2014
Earth Day Marketing Campaign
Earth Day is April 22, which begs the question:
Do you have what’s needed to field an eco-friendly marketing effort?
Here are eight ideas to help you develop your company’s environmental awareness into an effective Earth Day marketing campaign.
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1. Plant a Message – Say "Come Grow With Us" to customers by labeling seeded promotional products to get your Earth Day message across. Choose from a wide variety of plantable products that can be mailed or hand-delivered, including seeded postcards that customers tear off and plant to grow colorful wildflowers. Calendars printed on seeded paper can be planted at the end of each month. A business card can be produced on full color seeded paper. All of these items have the capacity to display your message in vibrant hues, and once they’re planted, the colorful results linger on.
2. Tee Off for Earth Day – At your next golf tournament, hand out biodegradable golf tees packaged with a customized wraparound imprint that can be illustrated to "tee-off" current sales campaigns or to introduce new products. The promotional tees are made from corn which biodegrades three times faster than wooden tees, and when the tees get left behind, they won't splinter and cause blade damage when chopped up by golf-course mowers. If you’re playing around water, add another eco-dimension by offering biodegradable golf balls that can be left in place if they land in water hazards.
3. Bag New Customers – Experts estimate that if used once a week, four or five reusable grocery bags can replace 520 plastic bags a year. Many reusable bags are biodegradable, including ones made from woven hemp which is also resistant to mold. Add your logo and a "Shop With Us" message before handing out these reusable promotional greenies at your trade show booth.
4. Write-Up Sales – Biodegradable pens with vividly colored barrels and striking trim will add Earth Day excitement to sales calls. Eco-conscious customers will be anxious to accept these promotional pens from your sales team when they find out they can toss them in the trash can with impunity once they’ve outlived their usefulness. They’ll biodegrade anywhere, and their carbon imprint is 22% lower than conventional pens.
5. Keep It Healthy – Offer health-conscious customers a recycled mouse pad with an antimicrobial surface with a sublimated "Let’s Build A Healthy Relationship" Earth Day message. This mouse pad will attract interest by using its antimicrobial properties to keep computer areas germ-free. Health organizations, medical facilities and doctors’ offices are just a few of the health-related customers who will appreciate your campaign efforts when accompanied by this promotional gift.
6. Dress-Up Retention – Develop an Earth Day customer retention program by awarding recycled promotional clothing to repeat customers. Add a "We Appreciate What You Do For Us" message that lets repeat customers know you’re rewarding them with eco-friendly clothing that’s produced with less fossil fuels, creating less waste and fewer carcinogens.
7. Grow A Customer – Try something different with a beautiful desktop terrarium that’s guaranteed to garner prime space on your client’s desk. The terrarium provides a perfect home for plants that thrive in indirect light and grow with little effort.
8. Light The Way – Let your sales team impress potential clients with a "We’ll Light The Way For You" Earth Day message by handing out eco-friendly light-crank LED flashlights that will keep your customers safe during power outages. For extra impact, choose promotional brands that include AM/FM radios, headphone outlets, emergency sirens and cellphone chargers.
Happy selling!
J
Wednesday, February 26, 2014
Monday, February 17, 2014
Recap: Previous POTW
Read about them here:
Coffee MugPine Tree Seed Pen
Coffee Sleeve
Campaign Button
www.swagshop.ca
All the best,
Friday, February 7, 2014
Product of the Week: Custom Campaign Buttons
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Looking to promote a campaign?
Pin your message on your audience, literally!
What is the product?
- 2 1/4" round metal button
- Laminated front
- Pin on back of button
- 4-colour process imprint is standard
When to use campaign buttons
- Fundraisers
- Political events
- Sports tournaments
- Local events
- Store promotions
- And more!
History behind the buttons
Buttons have been an integral part of promoting any type of business, product, event, team - you name it, it's been associated with these metal pinback buttons. Getting customers to participate in a businesses' activities has always been a key ingredient to building a loyal and dedicated customer base. It's also great advertising, as your message is placed on the user and is visable to all who are near. It's sure to be a great conversation starter.
Wednesday, February 5, 2014
PREVIEW: Pin-back Buttons "Product of the Week", February 7th
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Start your campaign, today.
On Friday, February 7th, I will post a great read on why buttons are a great promotional product.
In the blog post, I will cover:
- Examples on how to use the buttons for your business, event or team
- Past success stories
- Pricing and quantities
- And more!
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Friday, January 31, 2014
Product of the Week - Coffee Sleeves
Timmie's cup a little hot? Do you serve hot coffee to your clients?
Your branded image could be with them all day.
What is the product?
- Reusable eco-friendly sleeve
- Use for both hot and cold beverages
- Material: 4mm Neoprene
- Stretches to fit most standard sized paper and porcelain/ceramic cups
- 4.75" W x 2.5" H x 0.5" D
What these coffee sleeves mean to you
- Be with your audience - In order to be on your audiences mind, you must have a promotional product that stays with the user. Some notable examples are duffel bags, ceramic coffee mugs & company apparel. With this "Product of the Week" and the previous products we've featured, we focus on user retention, that tends to create verbal and visual engagement between the user and the company/brand. Retaining your audience's attention begins with a product that is useful as it is enjoyable to have around.
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- Strive to be thought about - While many businesses seem to neglect social media, as in not having a Facebook, Twitter, social media account, this is your chance to be in front of your customer/audience more than a few times a day. As a business owner/buying manager, this should be very important to you. This means your audience is talking about you, and/or engaging with another potential customer. "Jan, what is that on your coffee mug?".
Thanks for reading my blog.
Contact me here.
Facebook us here.
Tweet us here.
www.swagshop.ca
Regards,
Jamie
Wednesday, January 29, 2014
PREVIEW: Hot "Product of the Week", January 31st
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(Credit)It's a hot product for a hot coffee.
On Friday the 31st, I will share a post about a promotional product that will help with those cold mornings.
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See our other coffee-related products on our website:
Be sure to check back on Friday, January 31st, as we reveal our new Product of the Week!
Contact me here.
Facebook us here.
Tweet us here.
www.swagshop.ca
Regards,
Jamie
Friday, January 24, 2014
Product of the Week - Pine Tree Seed Pens
What do you do after your pen runs out of ink?
This is a game changer.
What is the product?
- Medium ballpoint pen with black ink
- Made from biodegradable corn starch material
- Recycled paper sleeve
- Seeds are located in the cap of each pen
- GROWS INTO A PINE TREE!
Allow me to explain why these seed pens
would be a great fit for any business, team or event:
- Attract new customers / audience
- Looking for a way to broaden your customer base? Maybe you're looking for a new market to tap in to? If you're launching a new alternative system, eco-friendly product, or an item that represents a positive outlook, why not choose a pen that will grow into a tree once it is disposed of? Show that you care about our environment, and you will notice customers choosing you over your competition.
- Promotes a positive image - The benefits of distributing green products are endless. But in this case, think of your overall image the public has on you. You're always concerned about how your customers are feeling about you, and what they are telling others. When you demonstrate that your business, event or team cares about the earth and the well-being of others, they will certainly appreciate that. Your image should matter to you. ( POSITIVE IMAGE = SALES )
- Gain media exposure - Trying to find a way to separate yourself from the rest? This is how. Step away from the norm, and try something different. Media outlets are always looking for stories, wouldn't it be exciting to see your organization be in the news about how your audience is using your seed pens? Giving these pine tree seed pens to your customers could start a new trend, a new movement. It's really up to you, to decide whether you want to challenge yourself and be part of something fresh, or watch your competitors beat you to it.
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Thanks for reading my blog. I hope you took the time to put yourself into each scenario I wrote about above. Taking care of our environment is one of the most important things businesses can get involved in. Sometimes, all it takes is a push from an outside party to get the ball rolling. We're here to help you get ahead of your competition, and at the same time, appreciate our precious planet earth.
Contact me here.
Facebook us here.
Tweet us here.
www.swagshop.ca
Regards,
Jamie
Monday, January 13, 2014
Product of the week - Personalized Coffee Mugs
Looking to be a household name? This is how.
Let's start with THREE reasons why mugs are perfect for businesses, events & teams.
- Longevity - Mugs are a great item to have in the house, cottage, chalet, workplace, car and everywhere you drink hot beverages. These mugs have an lengthy shelf life, and only leave once and if they break. Often, mugs are passed from family to family, or friend to friend, increasing the exposure of the brand, team, or event.
- Exciting - Tired of print advertisements not working? Scared that your radio advertisement isn't hitting the right audience? Rest easy knowing that these mugs will be kept for years, and will continue to advertise far longer than any traditional advertising. Coffee mugs can bring a sense of joy. Who doesn't love a good cup of joe?
- Cost The price of advertising material is always an issue. We are currently offering 72 mugs, imprinted with 1 colour, shipped directly to you for $350.00 (Local delivery included in price. Tax is not included in price)
- If we look into that price, that's roughly $4.86 per mug. The mugs will be used in your customers home, office, cottage, and most likely on a daily basis. Great use of your marketing dollars!
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Contact me here.
Facebook us here.
Tweet us here.
www.swagshop.ca
Regards,
Jamie
Monday, January 6, 2014
Product of the week - USB Flash Drives
Promotional products are prone to sticking around for quite some time. That's what promotional products do. For example, how often do corporate branded t-shirts get thrown away for absolutely no reason? Not often. They are often reused, passed along or stored away.
Branded USB Drives are next in line for longevity. If you want your customer thinking about your business on a daily basis, then you want to add these USB's to your next sales promotion.
How you can use these:
- Pre-load them with data for FREE (up to 100MB)
- Quite often many schools, businesses and event promoters PRE-LOAD information before distributing them that would be deemed relevant and useful to the user. - Great for trade shows!
- Perfect for giveaways to potential clients and/or customers.
- Not sure what to put on the USB drive? Simple. Put your pricing information, contact information and if available, customer testimonials.
Price:
| Quantity | Size (GB) | Cost |
|---|---|---|
| 100 | 1 GB | $668.00 |
| 250 | 1 GB | $1630.00 |
| 500 | 1 GB | $3210.00 |
*Prices do not include HST.
As always, if you have any questions, feel free to contact me.
Jamie
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