Make the first step

Decisions, decisions. 

We've all been there. Finding it rather difficult to make a decision, we often fall victim to the easy way out -- no. When it comes to creating brand awareness and an overall brand image, business owners must be willing to adapt to change. When change does arrive, make the necessary adjustments to establish your vision into the minds of your current and future customer. 

One way to solidify that...

Promotional products. But as mentioned in the past, they only work if used appropriately. That means having a goal, and striving to meet that goal. Make it measurable, so it can easily be defined. 

What about a budget?

It all depends on the direction you wish to go. Do you need a $10,000 advertising budget? No. Do you need an advertising budget over $200? Most likely if you want a quality product that will have YOUR logo on it. In my opinion, a budget between $200-$500 is an ideal place to start. 

What should I use?

If you're a car dealership, maybe try key tags, first aid kits & travel mugs to fit your target market. What if you're in a completely different business? It's all about finding the right fit for you, and determining how it will interact with your targeted audience. If you're a dental office, try business cards with floss in them, tooth shaped stress relievers & a travel toothbrush kit. These are just a few examples. A blog post about the different categories of promotional products will be posted soon.

Where should I start?

Start out small by testing some promotional products that you think will deliver the best results. Create a strategy that will leave the best message in the mind's of your customer. Plan, plan, plan. Develop a goal and strive towards meeting it. Whether you need the products now or in six months, you need to have measurable goals. Or, if you don't have the time to think of an idea or a concept, but you want to place your logo on something - I can help with that. 

"Give me six hours to chop down a tree, and I will spend the first four sharpening the axe." - Abraham Lincoln

Cheers,

J